Enraged, Cole delivers a lengthy speech in which he criticizes how the students have hurt each other in pursuit of popularity that is ultimately without meaning or worth.Д¬ole ignores Maddy for the rest of the school year due to her betrayal at prom and the fact that she could have helped him all the past years in high school, but instead stood idly by and watched as he was tormented by other students. Marissa takes revenge on Cole for rejecting her by once again pantsing him in front of the crowd. At the end of the night, Maddy is crowned prom queen, and is thus doused with tar-the punishment intended for Marissa-before one of the kids pulls the fire alarm. The night of the prom, Felicity and the other conspirators rig the voting system, drug Marissa's punch, and turn the popular kids against each other using social media, including posting fake pornographic images of one boy. He urges Cole to humble the popular kids so they do not turn out like him. A former prom king himself, he has come to regret his behavior in high school, and believes his lack of humility was the reason why he and Cole's mother ultimately separated. Feeling hurt, Cole nearly calls the plan off, but his father intervenes. As the date for prom approaches, Maddy forgives Kane and reneges on her commitment to take Cole as her date. Felicity reveals that at one time, she and Kane were together, until Marissa manipulated Kane into dumping her for Maddy. Kane, meanwhile, seeks forgiveness from Maddy. Marissa tries to steal Cole's affections, but he rebuffs her. Maddy announces that she intends to take Cole to the prom, which greatly increases his status.

Felicity refuses to help at first, but when Maddy stands up for Cole against Kane, she agrees, and enlists the help of other social outcasts to execute the plan. Maddy suggests that they ruin the prom, enlisting Cole's friend Felicity to help. That night, Maddy goes to Cole's house, and they reconnect, reminiscing about their former friendship. Revealing her disgust with Maddy's recent self-centered behavior, Marissa explains that she intends to be crowned Queen at the upcoming senior prom, which Maddy was expected to win. Maddy catches her best friend Marissa making out with Kane. Cole, still shunned by his peers, has decided to apply to a prestigious art college. Three years later, Maddy is at the top of the social hierarchy, and is dating the hottest boy at school, Kane. Rather than stand up for him, Maddy decides not to intervene, and refuses to talk to Cole from that point on. Cole is subjected to a prank by a fellow student, revealing his briefs and earning him the nickname ' Tighty'. Best friends Maddy Datner and Cole Reed attend their first day of high school at Charles Adams High.

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